The inspiration for each of our designs is our customers. With the Atlas, we created a modern timepiece for the world traveler that is both elegant and multi-functional.
Our design team envisioned a GMT with a unique and sporty elegance that uses fresh, lacquer dial colors and our signature indices where the Superluminova flows down to the dial like a waterfall. A new GMT hand was developed to be smaller and more refined, allowing the GMT function to be more subtle than our previous models, but we retained our case design with alternating brushed and polished surfaces as well as the polished chamfer on the outside as well as the inside of the lugs. The crown design is intended for effortless operation, while the absence of crown guards is a pleasing aesthetic and further aids in the crown’s accessibility.